Lindex presenterar deras senaste designsamarbete med den brittiska designern Matthew Williamson. Med sin tydliga, karaktäristiska estetik kombinerar han lyx med fantastiskt vardagsmode. Nu tar han med sig sin glamourösa stil till Lindex! Är ni beredda?





Lindex latest designer collaboration with British born Matthew Williamson. His unmistakable aesthetic brought a luxe sensibility to everyday wear and now he’s bringing his glamorous sense of style to Lindex. Are you ready?

In selected stores and online 4th October. 10% of all sales from this collection will go to Breast Cancer Research.


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I love summer. Everything feels so much lighter now and it’s so much fun to dress up now. You get more inspiration. especially for us who live in a cold country when it is only warm 3 months a year so  you really like to go in dresses, skirts and just gorgeous summer clothes. The whole city change!

happy midsummer

Today we midsummer in Sweden. A day with a lot of flowers, good food, strawberries and people that we love!

So we want to say Happy Midsummer to all of you lovely readers.

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Elsa Hosk

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Today inspo is the beautiful Swedish model Elsa Hosk stand for. You’ve seen her as a model for Victoria Secret and certainly in fashion magazines.

Thank you

The Statistic have increased dramatically and we would just like to say thanks!

Thank you to everyone who reads our blog! It means a lot for us to share our passion for fashion with you guys, it really does!

Love to you all FashionX


Olsen twins for Bik Bok

I wrote a while ago that Mary-Kate and Ashley Olsen are going to do three collections for the Scandinavian clothing company BikBok. The other day they released more information and a little taste and samples of the first collection. I’m totally in love!
For those of you who have followed the blog for a while, you are probably understand that I’m a huge fan of the twins and they are big idols for me. So when I read that they come here to Sweden in August, I was tearful. I can’t understand that I will get to meet them! Obviously I’m looking forward to the collection!

“Mary-Kate and Ashley have for a long time been strong style icons and a source of inspiration for fashion conscious girls and Bik Bok. They are talented designers who recently won the prestigious CFDA Womenswear designer of the year award for The Row makes this collaboration a very exiting and strong project for us here at Bik Bok. The process and our experience with Mary-Kate and Ashley has been a true joy and we are very exited about the collections. We really look forward to the launch and seeing the collections in our stores. I feel confident that the Bik Bok girl will love the collections”, says Martin Lien, Marketing Director at Bik Bok.

“Ashley and I are thrilled with our Fall 2013 Bik Bok collaboration. We feel the collection reflects our personal style and will connect with the Scandinavian girl”, says Mary-Kate Olsen.

“We’ve enjoyed the design process with the Bik Bok team and are excited to visit Oslo and Stockholm to launch the first of three collections in August”, says Ashley Olsen.

The first collection includes a full wardrobe designed to be styled with layers, with inspiration from Mary-Kate and Ashley’s characteristic personal style. You will find pieces in the finest materials like leather and wool jackets, angora knits, washed silk chiffon blouses, superfine jersey tops, jewellery, clutches, scarves and pants made in the popular Super Flex fabric well-known from the Never Denim Collection.

The first collection will be in available at and in selected Bik Bok stores in week 32. The prices in the collection ranges from jersey tops at 24,95 euro to a very limited edition leather jacket retailing at 499,95 euro.

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